The Basics of Data Storytelling
Let’s continue with Step 2 – Identify the points you want to emphasize from your data. The Data Storytelling is everywhere!. There are so many charts swirling around us, but many of them can be simply bucketed into 5 categories:
- COMPONENT COMPARE
- ITEM COMPARE
- TIME SERIES COMPARE
- FREQUENCY (DISTRIBUTION) COMPARE
- CORRELATION COMPARE
The Day-to-Day Life Examples of Item Comparison
Let’s continue with the second one – ITEM COMPARE.
To easily illustrate from day to day life what does Item Compare mean are the next examples:
RESTAURANT DECISIONS
Deciding where to eat often involves comparing two or more restaurants based on ratings, menu options, price, or proximity. For example, “Is Restaurant A better than Restaurant B for vegetarian options?”. What is the rating from Google? Is it 3-star or 5-star? Is it expensive or is it reasonable?
JOB OFFERS
If you get two job offers, you will compare salary, benefits, and commute time. The company culture should also be considered to decide which job is preferable. This will help you decide which job ranks higher for your priorities.
COST OF LIVING (COLA)
When considering moving to a new city or country, people compare the cost of living between locations. For example, comparing Zurich vs. Singapore for housing, groceries, and transportation to decide which is more affordable or offers better value.
SPORTS AND ENTERTAINMENT
Fans often compare athletes or teams based on performance stats to decide who is the best. They also rank movies and TV shows based on ratings and reviews.
THE SUMMARY OF THE DAILY EXAMPLES
Summary
Anytime your story uses words like compare, rank, more than, smaller than, larger than, etc., you can almost be sure that you will use charts in the ITEM COMPARE section.
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