TIP 13 – Balance Emotion and Logic

Human-centered data storytelling engages audiences by connecting numbers to real experiences, making insights memorable. Instead of presenting abstract statistics, effective storytelling emphasizes the human element, utilizing emotions and relatable scenarios. By focusing on individuals impacted by data, stories foster empathy and drive action, making the insights more impactful and actionable.



From Gut Feel to Clear Patterns: How Scatter Plots Reveal Hidden Correlations (or don’t)

Scatter plots are essential tools for analyzing relationships between two variables, depicting every data point to reveal patterns and outliers. They serve as effective tools in data storytelling and business insights, allowing professionals to visually assess correlations before making decisions. Despite their drawbacks, they can significantly enhance understanding and analysis.


TIP 9 – Context is Everything

Context is crucial for interpreting data accurately, transforming numbers into informed decisions. It prevents misleading conclusions by providing essential details like time frame and one-off events. Effectively adding context ensures that stakeholders understand the story behind the metrics, fostering trust and promoting sound decision-making. A strategic approach can enhance data storytelling significantly.


Chart of the Week – Where will the Billions in Digital Revenue come from?

Where are the $B in Digital Revenue coming from? What is the best way to show it? This article explores the application of data visualization and Data Storytelling concepts by analyzing a public chart from Statista, which forecasts digital revenue for various media types. It suggests enhancements to improve clarity, such as color adjustments, decluttering…